If you take part in exhibitions or trade fairs, it is important for you to know if you should rent or purchase exhibition equipment.
Because space at these exhibitions is extremely costly, it is crucial that you create the best looking display stand. Not only will it draw people to your stand, but it will help you take full advantage of the area. Customers will then stay long enough to interact with your sales people.
Most companies opt for buying their exhibition materials; however, there are some limitations with ownership. For example, if you don’t take part in exhibitions/events on a regular basis, or your products change frequently, it might not be the best idea to purchase your exhibition equipment. Rental might be a more sensible choice.
Because exhibitions are essential for having your brand and potential customer meet, you have to make sure that your stand is much more engaging than those of the competitors. This doesn’t just attract the best individuals to your stand; it will keep them there, thus giving you the opportunity to communicate with them. Setting up this type of stand can be challenging. Usually, sales and marketing professionals have their own ideas about how things should work, but your stall needs to be innovative and should represent the identity and strengths of your brand.
If you’re can’t decide whether to rent or purchase your exhibition equipment, look at the suggestions below:
Rent or Purchase – Are you currently a newcomer to exhibiting?
If you’re not that familiar with the ins and outs of exhibitions, you might need some assistance at first. Renting provides you with versatility and expertise. Renting these products will help you understand what works and what doesn’t. There are so many things to keep in mind when it comes to exhibitions. Starting out with rental, as well as an experienced exhibition stand designer, is the best way to go.
Rent or Purchase – How often do you exhibit?
If you only attend a one or two of exhibitions annually, it might not be worthwhile to purchase display equipment. You won’t have to worry about the storage and upkeep of your equipment. You will always have the latest exhibition equipment that’s available on the market. If you attend at least 4 or 5 Expos per year, as well as having extensive experience in what works for the shows, purchasing an exhibition stand & binding to a contractor for setting up and storing of your stand might be a good option, especially if you exhibit the exact same products for service range, or if you are an awareness exhibitor just showing face.
Rent or Purchase – Do you showcase at exhibitions overseas?
It’s excruciating and costly to haul a whole stand overseas, which means that you’re far better off making use of the resources offered in the area. You won’t have all of the extra luggage, checking things in and checking products from cargo, and repeating the entire process in route home. It’s not only more straightforward and easy, but it will cost much less and leave less room for issues.
If you’re looking for a skilled team and excellent exhibition equipment for your next trade show in South Africa, contact our talented team at Ace Exhibitions.
If you are looking to exhibit in a country you aren’t familiar with, might be a language barrier or you have never dealt or met any contractors in such country, ACE will assist you with this as we deal with contractors worldwide and connections in every country who we have used or would come highly recommended from our trusted partners.
We hope we have given you a better understanding as to why you should rent or purchase exhibition equipment.
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