Expo Stand Mistakes. When setting up an expo stand, a big part of your success lies in the way you present your brand to the visitors attending the trade show. Many business owners assume that simply setting up a stand, will guarantee lead generation but they couldn’t be more wrong.
Expo Stand Mistakes To Avoid When Designing
While it’s a great idea to get your brand “out there”, if you want to generate quality sales leads, there are some things you’ll need to do to make it happen. To help you attract more visitors to your expo stand that can turn into customers, we’ve put together a list of mistakes to avoid.
1 – Using the wrong type of stand
Every stand type has unique features and benefits, and there are many things to consider such as the type of event, size of your stand, your budget and your brand. By not acknowledging these elements, you can reduce the impact of your expo stand drastically. By hiring an exhibition specialist, you can get guidance on what stand will be best suited for which occasion.
2 – Using an unappealing design
The point of having an expo stand at a trade show is to stand out and to blend into the crowd is not an option. And since you only have three seconds to make an impression, if your stand is unattractive, you won’t attract any visitors. The worst things you can do is to go for the cheapest available option or to rush your stand since it will cost you more in the long run if your expo stand fails to attract visitors.
3 – Using ineffectual graphics
It is crucial to make sure your artwork is well designed, making the message clear to potential visitors. Stick to fonts that are easy to read and can be understood from a distance. Make sure your branding is clear on what exactly you have to offer and what visitors can expect, and you’ll definitely see a return on investment from your expo stand.
Ace Exhibitions not only has many years’ experience in the expo stand business but also have an in-house graphic design team who are passionate about making you stand out. Get in touch with Ace Exhibitions today and steal the show at your next exhibition.